Dream Fiya – business logo design -: is an inspirational lifestyle brand that promotes the idea that one should NEVER stop chasing their dreams. To do this, one must keep the FIRE (Fiya) burning inside of themselves. Hence the name, ‘DreamFiya’. ‘DreamFiya’ will carry this message with urban style as the founder grew up in the diverse city of Los Angeles. Our competitors are companies like Tokidoki, Hello Kitty, etc., so please make sure that your designs are competitive on this level. Our apparel, social media, and website designs will often incorporate the use of inspirational “dream chasing” symbols like clouds, stars, etc. and the use of our original copyrighted characters which have been attached (please disregard the blue and red “i” featured on the characters. It will eventually be replaced by our new trademark/monogram). We will sell apparel (t-shirts, i-product cases, etc.), promote our message through social media campaigns, etc.
We’d like to see:
– The use of a flame somewhere in the logo.
– The use of negative space in a creative way.
– The full name of the company (DreamFiya) in capital letters simple, but creative with original letter design (this is not in stone so we’re open to your creative submissions).
– A logo that can easily be used as a t-shirt design or trademark.
– “edgy” is ok as we want this brand to appeal to teen boys also.